Keyword Distribution GSC position bucket analysis

See your whole ranking portfolio, then act on it.

Keyword Distribution sorts every Search Console keyword into position buckets and three smart segments: Quick Wins, CTR Gap and AIO Missing. You see where to work next, as well as where you rank.

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No credit card 5 position buckets AI Overview gap flag

Sample data for illustration

Why Keyword Distribution

An average position hides
where the work is.

Two sites with the same average position can look nothing alike underneath. Buckets show the spread, and smart segments pick out the keywords worth your next hour.

Click a bucket, get the list

Top 3, 4–10, 11–20, 21–50 and 50+. Click a bucket and the keyword table narrows to only those terms.

Strong rank, weak clicks

CTR Gap compares your actual CTR with the benchmark for that position. A big gap usually means the title and meta description need rewriting.

Ranking, but not in the AI Overview

AIO Missing flags queries where you rank and Google shows an AI Overview, but your domain isn't one of its sources.

Smart segments

Three segments, worked in order.

Start with Quick Wins, where effort pays back fastest. Then CTR Gap. Then AIO Missing, the AI Overview gap most sites haven't looked at yet.

Quick Wins

Keywords in positions 4–20 with meaningful impressions and a recorded landing URL. They're close to page one, and often a single content update or internal link moves them up.

4–20Position range
Filter the table to one segment before exporting. Export is available on Pro and Agency plans.
Filters & views

Slice it the way your question needs.

Summary cards show site-wide ranking health, each with its change from the last period. Narrow everything by date, country and device, then read it as cards or as a graph.

  • 01

    Four summary cards

    Total Keywords, Top 10 Keywords, Avg Position and Total Queries, each with its % change.

  • 02

    Date, country, device

    7, 28, 30 or 90 days. Any country. All, Desktop, Mobile or Tablet.

  • 03

    Card view or Graph view

    Switch views and your filters stay put.

Cards and graph share the same filters
Getting started

Up and running in minutes.

STEP 01Connect

Connect Google Search Console

Connect GSC in Settings → Search Console. If it isn't connected yet, the page prompts you to set it up.

STEP 02Review

Review your distribution

Summary cards give site-wide ranking health and the bucket bars show the spread. Click a bucket to filter the keyword table.

STEP 03Act

Work the smart segments

Quick Wins first, since they move fastest. Then CTR Gap. Then AIO Missing, the AI Overview gap most sites haven't dealt with.

Built on your own Search Console keyword dataSee your distribution →
Monthly review

The month the average barely moved.

A client asks why their average position only improved by 1.3 in a month. Keyword Distribution shows the real story: the 4–10 bucket gained 11 keywords while 21–50 lost 9. Check the Mobile filter, open Quick Wins for posts sitting around position 11, then export that list and send the client a reason next to every keyword.

  • Report bucket movement, not just the averag
  • Check the device filter before drawing conclusion
  • Export one segment at a time for focused fix list
Keyword Distribution monthly review card: average position 16.8, the 4–10 bucket up 11 keywords, 64 Quick Wins exported for the client.
Works better together

Found the gap? Here is how to close it.

TrafficMind

SearchMind

Deep Insights covers more issue types, from cannibalization to position drops, across 7 Search Console views.

Explore SearchMind
SERP

SERP AI Tracker

Track organic rankings and AI Overview citations side by side for the keywords AIO Missing turns up.

Explore SERP AI Tracker
TrueTrace

Citation Gap

Find the queries where AI engines cite competitors instead of you, and see why.

Explore Citation Gap
FAQ

Things people ask us.

How the buckets, segments and filters work.

Still have questions?

Export is included on Pro and Agency plans.

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What are Quick Wins in Keyword Distribution?

Quick Wins are keywords ranking in positions 4–20 with meaningful impressions and a recorded landing URL. They're close to page one, so a single good content update or a few internal links is often enough to move them up.

How is CTR Gap calculated?

It compares your actual CTR for a keyword with the expected CTR for that position, based on industry benchmarks. When the actual CTR is well below what the position should get, the keyword is flagged as a CTR Gap, which usually means the title or meta description needs work.

What does AIO Missing mean?

It means a Google AI Overview exists for the query, detected by a SERP check, but your domain isn't cited as a source inside it. Since you already rank for these queries, they are the AI citation gaps closest to work you have already done.

Which filters and views can I use?

You can filter by date range (7, 28, 30 or 90 days), country and device (All, Desktop, Mobile or Tablet). You can also switch between Card view and Graph view, and both keep the same filters applied.

How does this differ from SearchMind Deep Insights?

Deep Insights covers a wider range of issue types across 7 Search Console views. Keyword Distribution is narrower on purpose: it focuses on position buckets and three smart segments, so you get a tighter view of your ranking portfolio and a clear order of work.

Can I export the keyword table?

Yes, on Pro and Agency plans. You can filter the table before exporting, so you pull only the Quick Wins or CTR Gap segment and hand a focused list to whoever is doing the fixes.

Averages hide the work. Segments show it.

Start free, no credit card. Connect Search Console and see your keywords sorted by bucket and by opportunity.

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Position buckets Quick Wins & CTR Gap AIO Missing flag