Four sites, one run
PageSpeed on mobile and desktop plus an on-page HTML scrape run in parallel for every URL. You get results together, not one site at a time.
Competitor Analysis Side-by-side SEO comparison
See exactly why competitors outrank you.
Compare your site with up to 3 competitors across Core Web Vitals, on-page SEO, content depth, schema and technical health. Then let AI explain the ranking gap and what to fix first.
No credit card
Up to 4 URLs per run
Live PageSpeed data
yourbrand.com vs 3 competitors
4 URLs
Metric
Yyourbrand.com
R1rival-one.com
R2rival-two.io
R3rival-three.co
PageSpeed, mobile82649148
LCP, mobile2.1s3.8s1.7s4.4s
CLS0.040.290.020.09
Schema✓✕✓✓
Word count1,8402,9601,210980
Single H1✓✓✓✕
PageSpeed winnerrival-two.io
CLS issuerival-one.com
Schema gap1 of 4 sites
Sample comparison for illustration
Every comparison combines
Google PageSpeed Insights
On-page HTML scrape
Gemini gap analysis
Gemini gap analysis
Why Competitor Analysis
Checking rivals one by one
Checking rivals one by one
hides the real gap.
Run your site and three competitors through the same checks at the same moment, so every difference you see is a fair comparison.
Insights before the tabs
The Overview picks out what matters first: the PageSpeed winner, CLS issues, schema gaps, mixed content and lazy-load gaps. Or it tells you everything looks solid.
Know why they rank
Ranking Gap uses Gemini to weigh every signal and returns a verdict, the gaps behind it, topic gaps, quick wins and long-term fixes.
Seven comparison dimensions
Every signal, every site,
Every signal, every site,
in one table.
Overview, Core Web Vitals, On-Page SEO, Content Depth, Technical Health, Schema & OG and Ranking Gap. The best value in each row is marked so the gap is obvious.
Core Web Vitals
Live Google PageSpeed Insights data for each URL on mobile and desktop. Row tooltips explain the thresholds, such as LCP being good under 2.5s.
2/ 4 rows wonSample · yourbrand.com
Mobile
Yyourbrand.com
R1rival-one.com
R2rival-two.io
R3rival-three.co
LCPGood under 2.5s2.1s3.8s1.7s4.4s
CLSGood under 0.10.040.290.020.09
INPGood under 200ms140ms310ms180ms260ms
PageSpeedPerformance score82649148
Best in row■ Good■ Needs work■ Poor
On-page & content
An HTML scrape of every URL: title and meta lengths, heading structure and how deeply each page covers the topic.
1/ 4 rows wonSample · yourbrand.com
Page
Yyourbrand.com
R1rival-one.com
R2rival-two.io
R3rival-three.co
Title lengthCharacters56714922
Word countContent depth1,8402,9601,210980
H2 sectionsSubtopics covered91475
Single H1Heading structure✓✓✓✕
Best in rowSample values for illustration
Technical & schema
Technical health signals and structured data side by side, including mixed content, lazy-loading, schema types and Open Graph tags.
3/ 4 rows wonSample · yourbrand.com
Check
Yyourbrand.com
R1rival-one.com
R2rival-two.io
R3rival-three.co
SchemaStructured data found✓✕✓✓
Open GraphSocial preview tags✓✓✕✓
Mixed contentHTTP assets on HTTPS0300
Lazy-loadingOffscreen imagesPartial✓✓✕
■ Pass■ Partial■ Missing
Ranking Gap
Click Run analysis and Gemini reads every signal from the comparison, from content depth and schema to E-E-A-T markers and Core Web Vitals, then explains the gap.
4sectionsIn every gap report
VerdictCompetitive
SampleGaps
- rival-two.io loads its main content 0.4s faster on mobile
- rival-one.com covers the topic in more depth
Topic gaps
- Integrations with common tools
- Pricing comparison table
Quick wins
- Add FAQ schema for existing questions
- Preload the hero image
Long-term fixes
- Expand the guide with the missing subtopics
- Add author bios with credentials
Competitors from your active project pre-fill automatically, so the next comparison is one click away.
AI Ranking Gap Analyzer
One of three verdicts, and what to do about it.
Every gap report opens with a clear call on where you stand, followed by the reasons and the fixes that close the gap.
You're winning
Your page leads on the signals that were compared. The report shows what keeps you ahead and flags any remaining weak spots before a rival closes in.
- The strengths behind your lead
- Gaps that are still open
- Long-term fixes to hold the position
Gap report
SampleVerdictYou're winning
Gaprival-two.io has a faster LCP on mobile
Quick winAdd Open Graph tags to the comparison page
Long-termRefresh the guide as the topic evolves
Competitive
You and your rivals are close. Small, specific changes decide who ranks higher, so the report leads with quick wins and names the topics they cover that you don't.
- Signal-level gaps against each competitor
- Topic gaps in your content
- Quick wins you can ship this week
Gap report
SampleVerdictCompetitive
Topic gapIntegrations are covered by 2 of 3 rivals
Quick winAdd FAQ schema for the questions on the page
Quick winPreload the hero image to cut LCP
Competitor leading
A rival is ahead on the signals that matter. The report explains why, separating what you can fix quickly from the bigger work that closes the gap over time.
- The specific reasons they rank higher
- Quick wins to start closing the gap
- Long-term content and authority work
Gap report
SampleVerdictCompetitor leading
Gaprival-one.com covers the topic in far more depth
Quick winFix the missing H1 and title length
Long-termAdd author credentials and original data
Getting started
From URLs to a gap report in three steps.
STEP 01Input
Enter URLs
Your site is pre-filled from the active project. Add up to 3 competitor URLs, and add or remove them as you go.
STEP 02Compare
Run the comparison
PageSpeed and the on-page scrape run in parallel for every URL. Top insights appear on the Overview straight away.
STEP 03Analyze
Open Ranking Gap
Click Run analysis. Gemini returns a verdict with gaps, topic gaps, quick wins and long-term fixes.
Up to 4 URLs in one comparison runStart a comparison →
Works better together
Competitor Analysis shows the gap. The rest of Linkstonic helps you close it.
Audit
SEO Audit
Go deeper on your own site with 14+ technical checks and AI-written fix guidance for every issue.
Explore SEO Audit
AI Visibility
TrueTrace
Classic SEO is half the picture. TrueTrace audits whether AI engines are likely to cite your page, and your rivals' pages.
Explore TrueTrace
Content
IntentIQ
Turns competitor gaps, audits and Search Console data into one scored list of what to do first.
Explore IntentIQ
FAQ
Things people ask us.
How the comparison works, where the data comes from and what the AI adds.
Still have questions?
See which plans include export and how Competitor Analysis fits with the rest of the platform.
Compare plans →How many competitors can I compare?
Up to 3 competitor URLs alongside your own site, so 4 URLs in total in one comparison run.
What does Ranking Gap analysis use?
Google Gemini analyzes every signal from the comparison, including content depth, schema presence, E-E-A-T markers, Core Web Vitals and technical health, and turns them into an actionable gap report.
Is PageSpeed data live from Google?
Yes. We call the Google PageSpeed Insights API for each URL at run time, so results reflect current page performance.
Which Core Web Vitals are compared?
LCP, CLS and INP, on mobile and desktop, for your site and each competitor. Row tooltips explain the thresholds, for example that LCP is good under 2.5s.
Can competitors be pre-filled from my project?
Yes. Competitors from your active project setup pre-fill automatically, so you can run a comparison with one click.
Can I export comparison results?
Export options are available on Pro and Agency plans. You can also review the comparison data in session for manual note-taking.
How is this different from TrueTrace?
TrueTrace audits AI citation readiness. Competitor Analysis audits classic SEO performance, such as Core Web Vitals, on-page factors, schema and technical health, across multiple sites.
Find out why they rank, in one run.
Add your site and up to three competitors. Get a side-by-side comparison, top insights and an AI gap report with the fixes that matter.
No credit card
7 comparison dimensions
AI gap analysis