Four sites, one run
PageSpeed on mobile and desktop and an on-page HTML scrape run in parallel for every URL. All four results arrive together.
Competitor Analysis Side-by-side SEO comparison
Find out why competitors outrank you.
Put your site next to up to 3 competitors on Core Web Vitals, on-page SEO, content depth, schema and technical health. Then AI explains the ranking gap and tells you where to start.
No credit card
Up to 4 URLs per run
Live PageSpeed data
yourbrand.com vs 3 competitors
4 URLs
Metric
Yyourbrand.com
R1rival-one.com
R2rival-two.io
R3rival-three.co
PageSpeed, mobile82649148
LCP, mobile2.1s3.8s1.7s4.4s
CLS0.040.290.020.09
Schema✓✕✓✓
Word count1,8402,9601,210980
Single H1✓✓✓✕
PageSpeed winnerrival-two.io
CLS issuerival-one.com
Schema gap1 of 4 sites
Sample comparison for illustration
Every comparison combines
Google PageSpeed Insights
On-page HTML scrape
Gemini gap analysis
Gemini gap analysis
Why Competitor Analysis
Checking rivals one by one
Checking rivals one by one
hides the real gap.
Your site and three competitors go through the same checks at the same moment. When a number differs, it's a real difference, not a test run on a different day.
Insights before the tabs
The Overview pulls out the headlines first: the PageSpeed winner, CLS issues, schema gaps, mixed content and lazy-load gaps. If nothing stands out, it says so.
Know why they rank
Ranking Gap has Gemini weigh every signal, then hands back a verdict with the gaps behind it, topic gaps, quick wins and long-term fixes.
Seven comparison dimensions
Every signal, every site,
Every signal, every site,
in one table.
Overview, Core Web Vitals, On-Page SEO, Content Depth, Technical Health, Schema & OG and Ranking Gap. The best value in each row is marked, so you can spot the gap without squinting.
Core Web Vitals
Live Google PageSpeed Insights data for each URL on mobile and desktop. Row tooltips explain the thresholds, such as LCP being good under 2.5s.
2/ 4 rows wonSample · yourbrand.com
Mobile
Yyourbrand.com
R1rival-one.com
R2rival-two.io
R3rival-three.co
LCPGood under 2.5s2.1s3.8s1.7s4.4s
CLSGood under 0.10.040.290.020.09
INPGood under 200ms140ms310ms180ms260ms
PageSpeedPerformance score82649148
Best in row■ Good■ Needs work■ Poor
On-page & content
An HTML scrape of every URL: title and meta lengths, heading structure and how deeply each page covers the topic.
1/ 4 rows wonSample · yourbrand.com
Page
Yyourbrand.com
R1rival-one.com
R2rival-two.io
R3rival-three.co
Title lengthCharacters56714922
Word countContent depth1,8402,9601,210980
H2 sectionsSubtopics covered91475
Single H1Heading structure✓✓✓✕
Best in rowSample values for illustration
Technical & schema
Technical health signals and structured data side by side, including mixed content, lazy-loading, schema types and Open Graph tags.
3/ 4 rows wonSample · yourbrand.com
Check
Yyourbrand.com
R1rival-one.com
R2rival-two.io
R3rival-three.co
SchemaStructured data found✓✕✓✓
Open GraphSocial preview tags✓✓✕✓
Mixed contentHTTP assets on HTTPS0300
Lazy-loadingOffscreen imagesPartial✓✓✕
■ Pass■ Partial■ Missing
Ranking Gap
Click Run analysis and Gemini reads every signal from the comparison, from content depth and schema to E-E-A-T markers and Core Web Vitals, then explains the gap.
4sectionsIn every gap report
VerdictCompetitive
SampleGaps
- rival-two.io loads its main content 0.4s faster on mobile
- rival-one.com covers the topic in more depth
Topic gaps
- Integrations with common tools
- Pricing comparison table
Quick wins
- Add FAQ schema for existing questions
- Preload the hero image
Long-term fixes
- Expand the guide with the missing subtopics
- Add author bios with credentials
Competitors from your active project fill in automatically, so the next comparison takes one click.
AI Ranking Gap Analyzer
One of three verdicts, and what to do about it.
Each gap report starts with a straight answer on where you stand. The reasons and the fixes come after.
You're winning
Your page leads on the signals that were compared. The report tells you what's keeping you ahead and points out the weak spots a rival could still use to catch up.
- The strengths behind your lead
- Gaps that are still open
- Long-term fixes to hold the position
Gap report
SampleVerdictYou're winning
Gaprival-two.io has a faster LCP on mobile
Quick winAdd Open Graph tags to the comparison page
Long-termRefresh the guide as the topic evolves
Competitive
You and your rivals are close, and small changes decide who ranks higher. So the report opens with quick wins and names the topics they cover that you don't.
- Signal-level gaps against each competitor
- Topic gaps in your content
- Quick wins you can ship this week
Gap report
SampleVerdictCompetitive
Topic gapIntegrations are covered by 2 of 3 rivals
Quick winAdd FAQ schema for the questions on the page
Quick winPreload the hero image to cut LCP
Competitor leading
A rival is ahead on the signals that matter. The report explains why, and splits the fixes into what you can do this week and the bigger work that takes months.
- The specific reasons they rank higher
- Quick wins to start closing the gap
- Long-term content and authority work
Gap report
SampleVerdictCompetitor leading
Gaprival-one.com covers the topic in far more depth
Quick winFix the missing H1 and title length
Long-termAdd author credentials and original data
Getting started
From URLs to a gap report in three steps.
STEP 01Input
Enter URLs
Your site fills in from the active project. Add up to 3 competitor URLs and swap them out whenever you like.
STEP 02Compare
Run the comparison
PageSpeed and the on-page scrape run in parallel for every URL. Top insights show up on the Overview as soon as they're ready.
STEP 03Analyze
Open Ranking Gap
Click Run analysis. Gemini returns a verdict with gaps, topic gaps, quick wins and long-term fixes.
Up to 4 URLs in one comparison runStart a comparison →
Real example
When a rival jumps above your pricing page.
A competitor you barely watched now sits one spot above your pricing page. In Competitor Analysis you paste their URL next to yours and add two rivals. The Overview shows their faster mobile LCP and schema you lack, and Gemini calls you Competitive with quick wins like FAQ schema. You ship those this week and schedule the content work.
- Compare the exact pages that swapped places, not whole domains
- Look at the Overview before reading any of the seven tabs
- Ship quick wins first and schedule the long-term fixes
Works better together
Competitor Analysis shows the gap. The rest of Linkstonic helps you close it.
Audit
SEO Audit
Dig into your own site with 14+ technical checks and an AI-written fix for every issue.
Explore SEO Audit
AI Visibility
TrueTrace
Classic SEO only tells half the story. TrueTrace checks whether AI engines are likely to cite your page, and your rivals' pages.
Explore TrueTrace
Content
IntentIQ
Turns competitor gaps, audits and Search Console data into one scored list of what to do first.
Explore IntentIQ
FAQ
Things people ask us.
How the comparison works, where the data comes from and what the AI adds.
Still have questions?
See which plans include export and how Competitor Analysis fits with the rest of the platform.
Compare plans →How many competitors can I compare?
Up to 3 competitor URLs alongside your own site, so 4 URLs in one comparison run. Your site fills in from the active project, and you can swap competitors in and out between runs as your list changes.
What does Ranking Gap analysis use?
It uses Google Gemini. Gemini reads every signal from the comparison, including content depth, schema, E-E-A-T markers, Core Web Vitals and technical health, and writes a gap report with a verdict, topic gaps, quick wins and long-term fixes.
Is PageSpeed data live from Google?
Yes. We call the Google PageSpeed Insights API for each URL when you run the comparison, so the numbers show how the pages perform right now, not a cached score from last month.
Which Core Web Vitals are compared?
LCP, CLS and INP, on mobile and desktop, for your site and each competitor. Hover a row and the tooltip explains the threshold, for example that LCP counts as good under 2.5s.
Can competitors be pre-filled from my project?
Yes. The competitors you set up in your active project fill in automatically, so a repeat comparison takes one click. You can still add or remove URLs before you run it if you want to test someone new.
Can I export comparison results?
Export is available on the Pro and Agency plans. On other plans you can still review the full comparison in the app during your session and copy what you need into your own notes or reports.
How is this different from TrueTrace?
TrueTrace checks whether AI engines are likely to cite a page. Competitor Analysis looks at classic SEO performance, such as Core Web Vitals, on-page factors, schema and technical health, across your site and up to three rivals.
Find out why they rank, in one run.
Add your site and up to three competitors. You get a side-by-side comparison, the top insights and an AI gap report that says what to fix.
No credit card
7 comparison dimensions
AI gap analysis