Scores instead of vague advice
20 named factors in four pillars, each scored out of 10. You can see exactly which one is holding the page back.
TrueTrace URL & Brand Audit for AI search
Find out if AI will cite your page, and what's in the way.
TrueTrace scores any URL on 20 citation factors across ChatGPT, Claude, Gemini, Perplexity and AI Overviews. You get one readiness score and a short, ranked list of what to fix first.
No credit card
Quick mode is free
Results in 2–5 seconds
yourbrand.com/blog/best-crm-for-startups
Hybrid
78/ 100
Content8.2
Technical7.4
Authority6.1
Readability8.8
ChatGPT
Claude
Gemini
PerplexityConsensus 78Stability HighAI mention probability 64%
Sample report for illustration
One audit, scored against every major answer engine
ChatGPT
Claude
Gemini
Perplexity
AI Overviews
Why TrueTrace
Ranking on Google no longer
Ranking on Google no longer
means getting cited.
Answer engines pick sources by different rules than search engines do. TrueTrace shows you how an LLM reads your page and what would get it quoted.
Every engine, side by side
ChatGPT, Claude, Gemini and Perplexity each get their own score. Consensus and stability tell you where they agree about your page and where they split.
Fixes ranked by impact
Quick Wins puts the changes worth making today at the top, in priority order. Hand the list to your writers and developers as is.
The 20-factor framework
Twenty signals in four pillars,
Twenty signals in four pillars,
rolled into one score.
Each factor gets a score out of 10. They feed a weighted overall score, which also counts your Quick Wins and AI Mention Probability.
Content
LLMs prefer pages that answer early, back up claims with specifics and cover the whole topic.
8.2/10Sample score
- 9.0
Answer-first introduction
A direct answer within the opening paragraph
- 8.5
Question-led headings
H2/H3s that mirror how people actually ask
- 7.2
Facts, figures & data
Concrete numbers an engine can quote
- 8.0
Quotable definitions
Clean, self-contained statements
- 8.4
Topical depth
Coverage of related sub-questions
Technical
If an AI crawler can't reach, render or parse the page, good writing won't save it.
7.4/10Sample score
- 10
AI crawler access
robots.txt rules for GPTBot, ClaudeBot, PerplexityBot
- 4.5
Structured data
Article, FAQPage, Organization schema
- 8.0
Semantic HTML
Logical heading hierarchy and landmarks
- 7.6
Render & speed
Content available without heavy JavaScript
- 6.8
Freshness signals
Visible and machine-readable dates
Authority
Engines cite sources they can check: a named author, a clear entity and evidence behind each claim.
6.1/10Sample score
- 5.2
Author & E-E-A-T signals
Named, credentialed authorship
- 7.0
Entity clarity
Unambiguous brand and topic entities
- 5.8
Outbound citations
Links to primary, reputable sources
- 5.5
Original insight
First-party data, research or experience
- 7.0
Brand mentions
How often the web references you
Readability
Short passages are easier for a model to lift into an answer word for word.
8.8/10Sample score
- 9.0
Sentence clarity
Plain language, one idea per sentence
- 9.2
Lists & tables
Comparisons and steps in scannable form
- 8.0
Summary / TL;DR
A takeaway block an engine can reuse
- 8.8
Paragraph length
Tight, self-contained passages
- 9.0
Jargon level
Terms defined for a general reader
Anything under 6 lands in Quick Wins with a plain-English fix and a priority.
Two audit modes
Choose between speed and certainty.
Quick is for everyday checks. Use Hybrid when a page matters enough to test against a live model.
compare --modes
Quick
Heuristic scan for everyday checks.
2–5sto result
Hybrid
Heuristics plus live model validation.
5–10sto result
Factors scoredAcross all four pillars
20 / 20
20 / 20
Static signalsHeuristic checks on the page
20+
20+
Overall score & Quick Wins
Multi-LLM matrix
Live ChatGPT queriesReal model output
–
Validated recommendations
–
Confidence
Standard
Higher
best for
Drafts, routine spot-checks and reviewing lots of pages.
Run a Quick auditMoney pages, launches and anything a client will see.
Try Hybrid mode
Multi-LLM matrix
Every engine sees your page differently.
Perplexity might cite a page that Gemini ignores. The matrix scores each engine on its own, so you can see which one is lagging and why.
Per-engine scores
A separate score for ChatGPT, Claude, Gemini and Perplexity on every audit.
Consensus score
One number for where the models agree. If you only watch one score, watch this.
Stability indicator
A wide spread usually means one engine has a gap you can fix.
LLM Matrix
Sample| Engine | Content | Technical | Authority | Overall |
|---|---|---|---|---|
| ChatGPT | 8.4 | 7.8 | 6.4 | 81 |
| Claude | 8.1 | 7.0 | 6.2 | 77 |
| Gemini | 7.9 | 7.1 | 5.1 | 74 |
| Perplexity | 8.5 | 7.7 | 6.6 | 80 |
Consensus78
StabilityHigh
Spread7 pts
Gemini lags on Authority: add author bio
Three ways to audit
Audit a page, a brand, or the competition.
Pick the type that fits your question. All three run on the same 20-factor engine.
URL Analysis
Paste a URL and get the full 20-factor breakdown, the multi-LLM matrix and a prioritized fix list. It works on blog posts, landing pages, docs and product pages.
- Full scorecard for a single page
- Quick Wins specific to that URL
- Assign the audit to a project for tracking
https://yourbrand.com/pricingURL
Content7.0
Technical8.6
Authority5.4
Readability7.9
Brand + Query
This one works at the entity level. Enter your brand and a question buyers ask AI, and TrueTrace checks how easily an engine can connect the two.
- Entity clarity across your owned content
- AI Mention Probability for the query
- Gaps between your positioning and the query's intent
Acme CRMBrand
best CRM for early-stage startupsQuery
AI mention probability64%
Entity clarityStrong
✓ Category: CRM✓ Audience: startups! Pricing unclear! No comparison page
Competitor Comparison
Add up to 3 URLs. TrueTrace runs the same audit on each at the same time, so the comparison is fair and you can see why a rival gets cited.
- Up to 3 URLs audited simultaneously
- Factor-by-factor deltas against each rival
- The specific signals they have that you don't
Head-to-head
Sampleyourbrand.com78
rival-one.com71
rival-two.io84
GAPrival-two.io has FAQPage schema and a TL;DR block−6 pts
Inside every report
What a report hands you.
Six tabs cover the scores, the fixes and whether engines are citing the page yet. You can export all of it.
Quick Wins, ranked by priority
Each weak factor turns into a specific task with a priority, so the next job is never a guess.
HIGHAdd FAQPage schema for the 5 questions on the pageTechnical
HIGHAdd a named author with credentials and bioAuthority
MEDOpen with a one-sentence direct answerContent
LOWAdd a visible “last updated” dateTechnical
AI Mention Probability
How likely an engine is to name you for the target topic.
Six report tabs
One audit, split the way a team divides the work.
OverviewLLM MatrixFactorsQuick WinsCitationsFAQs
Citations tab
Whether each engine actually cited the page.
PerplexityCitedChatGPTCitedGeminiNot yetExport PDF & CSV
For clients, your boss or your BI tool.
PDFReportExecutive summary, priority actions, 20 factors
CSVDataEvery factor score
Citation feedback loop
It learns from what actually got cited.
Did an AI engine cite your page? Tell TrueTrace yes or no, plus the platform and the query. That answer calibrates the confidence multiplier on later audits, so scores track real outcomes.
- 01
Takes ten seconds
A yes or no, the platform and the query. Nothing else.
- 02
Calibrates confidence
Real results change how much weight later recommendations carry.
citation-feedbackSample
✓ Yes✕ No
Perplexity
best crm for startups
Submit feedback
Confidence multiplier
0.92→1.08
● calibrated
01Audit
02Fix
03Publish
04Report
05Calibrate
Getting started
Your first audit takes under a minute.
STEP 01Input
Choose analysis type
URL Analysis for one page, Brand + Query for an entity, Competitor Comparison for a side-by-side. Then enter what you want checked.
STEP 02Mode
Pick Quick or Hybrid
Quick is a free scan that takes seconds. Hybrid checks the results against live ChatGPT for more confidence.
STEP 03Output
Review, export and fix
Go through Overview, LLM Matrix, Factors, Quick Wins, Citations and FAQs. Export the report, ship the fixes, then send feedback.
Average time to first audit: under 60 secondsStart your first audit →
In practice
Taking back a query from a rival's page.
A rival's comparison post keeps showing up in Perplexity answers for "best CRM for startups" and yours doesn't. Competitor Comparison runs both pages through the same 20 factors, and the gap is usually dull, like missing FAQPage schema. Run Quick audits on each draft and Hybrid on the final page, then log whether the engines cite you two weeks later.
- Compare against the page that's winning before you rewrite anythin
- Use free Quick runs on drafts and save Hybrid for the fina
- Log the real citation result so later scores are calibrate
Works better together
TrueTrace scores the page. The rest of Linkstonic shows you where it matters.
TrueTrace
Citation Gap
Finds queries in your tracked keywords where competitors get cited and you don't. TrueTrace then tells you why.
Explore Citation Gap
AI Visibility
AI Tracking
Track your brand's mentions and position in ChatGPT, Claude, Gemini and Perplexity over time.
Explore AI Tracking
Audit
SEO Audit
Fix the technical issues that stop crawlers, from search engines and answer engines alike.
Explore SEO Audit
FAQ
Things people ask us.
Short answers on how TrueTrace scores pages, compares them and builds reports.
Still have questions?
Check which plan includes Hybrid mode and what else comes with it.
Compare plans →What's the difference between Quick and Hybrid mode?
Quick runs 20+ static heuristic signals in 2–5 seconds. It's free and fast enough for regular use. Hybrid adds live ChatGPT queries and takes 5–10 seconds. Use it when you need higher-confidence, validated recommendations.
Which LLMs does TrueTrace test?
It tests ChatGPT, Claude, Gemini and Perplexity. The multi-LLM matrix shows a score for each engine plus consensus and stability, so you can see where the models agree and where they split.
How is the overall score calculated?
It's a weighted combination of the 20 factor scores across four pillars: content, technical, authority and readability. Your Quick Wins count and AI Mention Probability also factor in.
Can I compare my page to competitors?
Yes. Competitor Comparison mode takes up to 3 URLs and runs the same audit on all of them at once. Because the checks are identical, the scores line up and the comparison is fair.
How does TrueTrace connect to Citation Gap?
They answer different questions. TrueTrace scores how citable a single URL is. Citation Gap uses your tracked keyword data to find the queries competitors win and you don't, and TrueTrace then explains why.
What can I export from an audit?
A print-ready PDF with an Executive Summary, Priority Actions and the full 20-Factor Analysis, plus a CSV of every factor score for spreadsheets or BI tools. You can assign audits to projects to keep them organized.
How does the citation feedback loop work?
After you publish fixes, tell TrueTrace whether an AI engine actually cited your page: Yes or No, the platform and the query. That feedback calibrates the confidence multiplier used on future audits.
Find out if AI will cite you, in five seconds.
Your first TrueTrace audit is free. No credit card, no setup. Paste a URL and you'll have a score.
20-factor analysis
4 AI engines
PDF & CSV export