Structured, not vague
20 specific factors in four pillars. Each one is scored out of 10, so you can see which lever is holding the page back.
TrueTrace URL & Brand Audit for AI search
Know if AI will cite your page, before it doesn't.
TrueTrace scores any URL on 20 citation factors across ChatGPT, Claude, Gemini, Perplexity and AI Overviews. You get your AI-readiness score and a ranked list of what to fix first.
No credit card
Quick mode is free
Results in 2–5 seconds
yourbrand.com/blog/best-crm-for-startups
Hybrid
78/ 100
Content8.2
Technical7.4
Authority6.1
Readability8.8
ChatGPT
Claude
Gemini
PerplexityConsensus 78Stability HighAI mention probability 64%
Sample report for illustration
One audit, scored against every major answer engine
ChatGPT
Claude
Gemini
Perplexity
AI Overviews
Why TrueTrace
Ranking on Google no longer
Ranking on Google no longer
means getting cited.
Answer engines choose sources differently from search engines. TrueTrace shows how an LLM reads your page and tells you what would make it quote you.
Every engine, side by side
ChatGPT, Claude, Gemini and Perplexity each get their own score. Consensus and stability show whether they agree about your page, and where they don't.
Fixes ranked by impact
Quick Wins puts the changes worth making today at the top, ordered by priority. Your writers and developers can start on them right away.
The 20-factor framework
Four pillars. Twenty signals.
Four pillars. Twenty signals.
One clear score.
Each factor is scored out of 10. Together they make up a weighted overall score, alongside your Quick Wins count and AI Mention Probability.
Content
LLMs favor pages that answer the question early, back claims with specifics and cover the topic fully.
8.2/10Sample score
- 9.0
Answer-first introduction
A direct answer within the opening paragraph
- 8.5
Question-led headings
H2/H3s that mirror how people actually ask
- 7.2
Facts, figures & data
Concrete numbers an engine can quote
- 8.0
Quotable definitions
Clean, self-contained statements
- 8.4
Topical depth
Coverage of related sub-questions
Technical
If an AI crawler can't reach, render or parse the page, the content doesn't matter.
7.4/10Sample score
- 10
AI crawler access
robots.txt rules for GPTBot, ClaudeBot, PerplexityBot
- 4.5
Structured data
Article, FAQPage, Organization schema
- 8.0
Semantic HTML
Logical heading hierarchy and landmarks
- 7.6
Render & speed
Content available without heavy JavaScript
- 6.8
Freshness signals
Visible and machine-readable dates
Authority
Engines cite sources they can verify: a clear author, a clear entity and evidence behind the claims.
6.1/10Sample score
- 5.2
Author & E-E-A-T signals
Named, credentialed authorship
- 7.0
Entity clarity
Unambiguous brand and topic entities
- 5.8
Outbound citations
Links to primary, reputable sources
- 5.5
Original insight
First-party data, research or experience
- 7.0
Brand mentions
How often the web references you
Readability
Short, scannable passages are easier for a model to lift into an answer word for word.
8.8/10Sample score
- 9.0
Sentence clarity
Plain language, one idea per sentence
- 9.2
Lists & tables
Comparisons and steps in scannable form
- 8.0
Summary / TL;DR
A takeaway block an engine can reuse
- 8.8
Paragraph length
Tight, self-contained passages
- 9.0
Jargon level
Terms defined for a general reader
Anything scoring under 6 goes straight into Quick Wins, with a plain-English fix and its priority.
Two audit modes
Choose between speed and certainty.
Run Quick for everyday checks. Switch to Hybrid when a page matters enough to confirm against a live model.
compare --modes
Quick
Heuristic scan for everyday checks.
2–5sto result
Hybrid
Heuristics plus live model validation.
5–10sto result
Factors scoredAcross all four pillars
20 / 20
20 / 20
Static signalsHeuristic checks on the page
20+
20+
Overall score & Quick Wins
Multi-LLM matrix
Live ChatGPT queriesReal model output
—
Validated recommendations
—
Confidence
Standard
Higher
best for
Content drafts, regular spot-checks and bulk page reviews.
Run a Quick auditMoney pages, launches and client-facing reports.
Try Hybrid mode
Multi-LLM matrix
Every engine sees your page differently.
A page that Perplexity cites can be ignored by Gemini. The matrix scores each engine separately, so you know which one to optimize for and why it differs.
Per-engine scores
A separate score for ChatGPT, Claude, Gemini and Perplexity on every audit.
Consensus score
One number for where the models agree, and the best single measure of citability.
Stability indicator
High variance points to engine-specific gaps worth fixing.
LLM Matrix
Sample| Engine | Content | Technical | Authority | Overall |
|---|---|---|---|---|
| ChatGPT | 8.4 | 7.8 | 6.4 | 81 |
| Claude | 8.1 | 7.0 | 6.2 | 77 |
| Gemini | 7.9 | 7.1 | 5.1 | 74 |
| Perplexity | 8.5 | 7.7 | 6.6 | 80 |
Consensus78
StabilityHigh
Spread7 pts
Gemini lags on Authority: add author bio
Three ways to audit
Audit a page, a brand, or the competition.
Pick the analysis type that matches your question. Every type uses the same 20-factor engine.
URL Analysis
Paste any page and get the full 20-factor breakdown, the multi-LLM matrix and a prioritized fix list. Use it on blog posts, landing pages, docs and product pages.
- Full scorecard for a single page
- Quick Wins specific to that URL
- Assign the audit to a project for tracking
https://yourbrand.com/pricingURL
Content7.0
Technical8.6
Authority5.4
Readability7.9
Brand + Query
Audit at the entity level. Enter your brand and the question buyers ask AI, and TrueTrace checks how clearly engines can connect the two.
- Entity clarity across your owned content
- AI Mention Probability for the query
- Gaps between your positioning and the query's intent
Acme CRMBrand
best CRM for early-stage startupsQuery
AI mention probability64%
Entity clarityStrong
✓ Category: CRM✓ Audience: startups! Pricing unclear! No comparison page
Competitor Comparison
Add up to 3 URLs. TrueTrace runs the same audit on all of them at once, so you can compare them fairly and see exactly why a rival gets cited.
- Up to 3 URLs audited simultaneously
- Factor-by-factor deltas against each rival
- The specific signals they have that you don't
Head-to-head
Sampleyourbrand.com78
rival-one.com71
rival-two.io84
GAPrival-two.io has FAQPage schema and a TL;DR block−6 pts
Inside every report
From diagnosis to done.
Six focused tabs show what's wrong, what to do about it and how AI is responding. Everything exports.
Quick Wins, ranked by priority
Every weak factor becomes a concrete task with a priority level, so you always know what to do next.
HIGHAdd FAQPage schema for the 5 questions on the pageTechnical
HIGHAdd a named author with credentials and bioAuthority
MEDOpen with a one-sentence direct answerContent
LOWAdd a visible “last updated” dateTechnical
AI Mention Probability
How likely an engine is to mention you for the target topic.
Six report tabs
One audit, organized the way teams work.
OverviewLLM MatrixFactorsQuick WinsCitationsFAQs
Citations tab
Whether each engine actually cited the page.
PerplexityCitedChatGPTCitedGeminiNot yetExport PDF & CSV
Ready for clients, stakeholders or your BI tool.
PDFReportExecutive summary, priority actions, 20 factors
CSVDataEvery factor score
Citation feedback loop
It gets more accurate every time you use it.
Did AI actually cite your page? Tell TrueTrace: Yes or No, the platform and the query. Your feedback calibrates the confidence multiplier on future audits, so the scores reflect what really happens.
- 01
Takes ten seconds
Yes or No, the platform and the query. That's all it asks for.
- 02
Calibrates confidence
Real outcomes adjust how much weight future recommendations carry.
citation-feedbackSample
✓ Yes✕ No
Perplexity
best crm for startups
Submit feedback
Confidence multiplier
0.92→1.08
● calibrated
01Audit
02Fix
03Publish
04Report
05Calibrate
Getting started
Your first audit takes under a minute.
STEP 01Input
Choose analysis type
URL Analysis for one page, Brand + Query for an entity, or Competitor Comparison to go side by side. Then enter your target.
STEP 02Mode
Pick Quick or Hybrid
Quick gives you a free scan in seconds. Hybrid adds live ChatGPT validation for higher-confidence recommendations.
STEP 03Output
Review, export and fix
Work through Overview, LLM Matrix, Factors, Quick Wins, Citations and FAQs. Export the report, ship the fixes and submit feedback.
Average time to first audit: under 60 secondsStart your first audit →
Works better together
TrueTrace scores the page. The rest of Linkstonic shows you where it matters.
TrueTrace
Citation Gap
Uses your tracked keywords to find queries where competitors get cited and you don't. Pair it with TrueTrace to see why.
Explore Citation Gap
AI Visibility
AI Tracking
Track your brand's mentions and position in ChatGPT, Claude, Gemini and Perplexity over time.
Explore AI Tracking
Audit
SEO Audit
Fix the technical issues that block crawlers, whether they come from search engines or answer engines.
Explore SEO Audit
FAQ
Things people ask us.
Everything you need to know about how TrueTrace scores, compares and reports.
Still have questions?
See how TrueTrace fits into the full platform and which plan includes Hybrid mode.
Compare plans →What's the difference between Quick and Hybrid mode?
Quick runs 20+ static heuristic signals in 2–5 seconds. It's free and fast enough for regular use. Hybrid adds live ChatGPT queries and takes 5–10 seconds. Use it when you need higher-confidence, validated recommendations.
Which LLMs does TrueTrace test?
ChatGPT, Claude, Gemini and Perplexity. The multi-LLM matrix shows per-engine scores, consensus and stability, so you can see where the models agree and where they differ.
How is the overall score calculated?
It's a weighted combination of the 20 factor scores across four pillars: content, technical, authority and readability. Your Quick Wins count and AI Mention Probability also factor in.
Can I compare my page to competitors?
Yes. Competitor Comparison mode accepts up to 3 URLs and runs the same audit on all of them at once, so the comparison is fair.
How does TrueTrace connect to Citation Gap?
TrueTrace gives you URL-level citability scores. Citation Gap uses your tracked keyword data to find the queries competitors win and you don't. They complement each other.
What can I export from an audit?
A print-ready PDF with an Executive Summary, Priority Actions and the full 20-Factor Analysis, plus a CSV of every factor score for spreadsheets or BI tools. You can assign audits to projects to keep them organized.
How does the citation feedback loop work?
After you publish fixes, tell TrueTrace whether an AI engine actually cited your page: Yes or No, the platform and the query. That feedback calibrates the confidence multiplier used on future audits.
Find out if AI will cite you, in five seconds.
Run your first TrueTrace audit free. No credit card and no setup. Paste a URL to see your score.
20-factor analysis
4 AI engines
PDF & CSV export