A score you can act on
The 0–100 citability score comes from content, structure and authority signals, and it ships with a roadmap that puts the biggest fix first.
TrueTrace audits how ChatGPT, Claude, Gemini and Perplexity read your pages and your brand. You get a citability score, the competitors that show up in the same answers, and a way to check later whether your fixes worked.
Sample brand report for illustration
One audit, run against the answer engines your buyers already use
Most AI tracking stops at "were we mentioned?" TrueTrace also shows which of your pages get cited, who else is in the answer, and what to change next.
The 0–100 citability score comes from content, structure and authority signals, and it ships with a roadmap that puts the biggest fix first.
Each report lists the competitors that appear next to you in AI responses and the URLs the engines cite as sources.
Reports are saved, so you can compare citability month over month and mark whether AI cited the page after you changed it.
Audit one page, your brand, a handful of rivals, or the keywords where competitors get cited and you don't.
Paste a URL. TrueTrace confirms AI crawlers can reach it, pulls out its content signals and estimates how likely it is to get cited.
Enter your brand, domain and target queries. You get one visibility score across all four engines, plus quick wins and a roadmap.
Put two or more URLs side by side and see how your content holds up against rivals in AI answers. Available on the Agency plan.
Goes through your tracked keywords, finds the queries where AI cites a competitor instead of you, rates each gap by severity and suggests a fix.
Every mode runs at two depths. Quick is fast. Hybrid checks the result across multiple models, which takes longer and gives you a more reliable read.
One model pass. Results in seconds, good enough for drafts and routine checks.
Checked across multiple models, so you get more confidence and a deeper gap analysis.
Each report shows the sources, the sentiment and the questions you're missing, and keeps a record of what happened after you made changes.
The exact URLs AI models cite, so you can tell which kinds of content earn citations in your category.
Whether AI models describe your brand in positive, neutral or negative terms, per platform.
Questions competitors answer in AI responses that your content hasn't covered yet.
After the audit, mark whether AI cited your page. Over time that tells you which changes paid off.
Every report is saved, so you can watch citability move as you ship changes.
A single URL, your brand and its target queries, or a few competitor URLs.
Quick runs one model and comes back fast. Hybrid checks across several models and returns the full citation list.
Work down the roadmap, ship the changes, then mark whether AI cited you. The history shows the trend.
Once a month you run Brand mode on Hybrid with the same target queries, then check the grid for new citations and new rivals. The FAQ gap analysis shows competitors answering "is there a free plan?" when your pricing page doesn't. Last, you mark whether last month's changed pages got cited, so the report shows proof next to the score.
How the modes, depths and scores relate to each other.
See which plan includes TrueTrace and the latest limits.
Compare plans →It measures citability, meaning how likely your URLs and brand are to be cited in AI answers. Mention counts are still there, but TrueTrace adds analysis modes, competitor comparison and a structured list of recommendations.
URL mode analyzes one page. Brand mode scores how visible your brand is for your target queries across the engines. Competitor mode puts several URLs side by side to compare how they do in AI responses.
Quick runs a single model pass and returns results fast, which suits drafts and routine checks. Hybrid validates across multiple models, so you get higher confidence, the full citation list and a deeper gap analysis.
It sums up how well your content matches the signals that tend to go with being cited in AI answers. It doesn't guarantee a citation. Treat it as a prioritized roadmap of what to improve.
They are the two TrueTrace modules. URL & Brand Audit scores a page, a brand or a set of competitor URLs for citability. Citation Gap checks your tracked keywords for queries where AI cites competitors instead of you.
TrueTrace comes with the Pro and Agency plans. Starter covers lighter AI tracking and SEO audits instead. Limits change from time to time, so check the Pricing page for the current numbers on each plan.
Your first TrueTrace report takes a few minutes and shows where you appear in AI answers, and where you don't.