Entity Clarity Analyzer
Enter your brand or entity name and paste the copy from your homepage, About page or a snippet about you. The tool counts exact mentions of the name and returns three quick scores: name presence, definition and consistency.
Updated · by the Linkstonic team
What sits behind each score
We'd rather you know exactly what this tool measures than trust a number blindly. Only one of the three scores is tied to a real count in your text.
Name presence counts mentions
The tool counts how often your exact name appears in the text, ignoring case. Each mention adds 12 points to a starting 40, plus a variable amount between 0 and 24, capped at 100. Five mentions always hits the cap.
Exact string, nothing fuzzier
Matching is plain substring search. For "Brightline Bakery", a sentence that says just "Brightline" doesn't count, while a longer word containing the full name would. Abbreviations, short forms and alternate spellings are all missed.
Definition and Consistency are placeholders
In the current version these two scores don't read your sentences. Definition is 45 plus a value from 0 to 39, and Consistency is 50 plus a value from 0 to 34, both derived from a fingerprint of your input. Treat them as unscored for now.
The fingerprint
The variable parts come from a hash of the first 300 characters of the name plus text. The same input always gives the same result, but changing one character, even adding a space, can move the numbers by 20 or 30 points.
Local and instant
Both fields are required before the Analyze button becomes clickable. Everything is calculated in your browser tab with no request to a server, so it works on unpublished drafts and nothing you paste is sent anywhere.
A bakery About page
We entered the name "Brightline Bakery" and pasted this short About paragraph. These are the exact scores the tool returns.
Entity: Brightline Bakery Text: Brightline Bakery is a family-run sourdough bakery in Portland, Oregon. We bake every loaf by hand in small batches. Stop by the shop on Division Street, or order a weekly bread box online. Brightline also runs weekend baking classes for beginners.
"Brightline also runs" doesn't count as a mention. Add a single trailing space to the same text and Definition drops to 51 while Consistency rises to 81, which shows those two scores aren't reading the copy.
Where a mention count still helps
The name count is the reliable part of this tool. These are the situations where that alone is worth a quick paste.
Founders rewriting the homepage
Paste the new hero and About copy. If your company name appears zero or one time across both, readers and machines have to guess who is speaking. Aim for the name in the opening sentence of each.
Local businesses
Check that the About page names the business exactly as it appears on your Google Business Profile. A mismatch like "Brightline" on the site and "Brightline Bakery" on the profile splits signals you want joined.
Agencies after a rebrand
Paste the key pages and search for the old name as the entity. Any count above zero means old wording survived the migration and is still describing the company under its previous name.
What entity clarity really means
Search engines and language models think in entities: a specific business, person, product or place, with facts attached. When your site states who you are in one plain sentence and uses the same name everywhere, Google's Knowledge Graph and AI assistants have an easier time connecting mentions of you across the web.
The failure I see most is brands that never define themselves. The homepage says "We help teams do their best work" and never says what the company is, where it operates or what it sells. ChatGPT or Gemini can't cite a definition that doesn't exist, so they borrow one from a directory or a competitor.
This tool only gets you partway. The mention count is a fair nudge toward naming yourself consistently, but for the definition and consistency side, a careful read beats any score. I'd pair it with the manual checklist below and with a look at how AI assistants currently describe your brand.
A manual clarity check
Ten minutes with your homepage and About page covers what the placeholder scores can't.
- 01
Write one sentence that says what you are: "Brightline Bakery is a sourdough bakery in Portland, Oregon." Put it near the top of the homepage and About page.
- 02
Pick one official name and use it everywhere: site, social profiles, directory listings and press. Mixed versions split your mentions.
- 03
Add Organization or LocalBusiness schema with your name, logo, URL and sameAs links to your official profiles.
- 04
Keep your address, phone and founding details identical across the site and the listings you control.
- 05
Ask ChatGPT, Gemini and Perplexity "What is [your brand]?" and note any wrong facts. Fix the source pages those answers seem to draw on.
- 06
Give key people and products their own pages with a clear definition, so each entity has one URL that describes it.
