What is Marketing Automation and How to make it Work for you

Wouldn’t it be great if there is a solution that supports your marketing activities?  And you won’t end up sending unnecessary messages to your potential and existing customers. Well here is the solution marketing automation software.

Marketing Automation is a technology on which marketers are willing to invest to achieve that relief. It enables marketers to nurture leads into paying customers by providing personalized content. Not only this it helps you to build better customer relationships and pays close attention to the potential customer unmet demands.

It is not just the automation of processes it helps in planning an effective marketing strategy. Successful marketing automation is centered on the customers.  With this, you not only identify what are the customer’s points of friction but you can reduce such points of friction and achieve ROI on time.

You do marketing to bring revenue to your company. And to do this you make persistent efforts to drive traffic to your website, convert that traffic into leads and convert them into customers. And where marketing automation tools make a huge impact is the conversion process.

What’s in Marketing Automation?

Marketing automation software is all related to the streamlining of marketing activities. It enables users to automate social media posting, email marketing, and ad campaigns. With the help of these users can focus on elevating the customer experience.

Previously, traditional marketing automation is related to email clicks and opens or shooting emails on delays. But world-class marketing automation pays close attention to customer behavior and interaction across all the channels such as emails, social media, web pages, or websites. This helps a marketer a lot as it enables you to understand the potential customer pain-points. A marketer can even use such tangible information to deliver the right message at the right time. And turn the potential customer into paying customers.

When Marketing Automation system does not work

If you have a database of qualified leads but you haven’t converted those leads into customers.  And to nurture those leads you are implementing marketing automation. This results in low ROI because such tactics lead to lower engagement.

How to make the most out of the Marketing Automation tool?

You use email marketing to generate tangible results. You might be shooting endless emails to your entire list of customers and qualified leads. By hoping that it leads to conversion but does it work actually? What went wrong?

There are chances that sometimes it works for you, but the real outcomes are this:

  • You are using focus, effort, time, and money to someone who might not be interested in your messages.
  • You might end up losing your leads and customer’s interests by delivering wrong messages every time.

And I hope this is not what you want to do. Leveraging marketing automation system capabilities you enable yourself to nurture leads throughout the complete buying journey process. By delivering personalized content to your savvy potential and existing customers that address their every queries, doubts, and question before they buy your product or service.

How automated email workflow looks like:

Step 1: You shoot an email invitation to download your all-new eBook to a specific set of contact list

Step 2: Then you send a Thank you note to all those people who downloaded your eBook

Step 3:  And after a few days later, you shoot a follow-up email to all those people who end up buying your eBook, offering them a case study that is completely related to your downloaded eBook.

Step 4: And when some people downloaded your case study, your sales experts will immediately get a notification so they can contact these interested people. These people are the qualified leads and are much more interested in buying your products or services.

Now look from the customer’s perspective. You receive personalized emails, more targeted messages every time from a trusted company. This is what this groundbreaking technology marketing automation tool does this to your persistent marketing efforts. And ultimately drive more revenues to your company.

If you are getting a good amount of web traffic or organic leads from different sources then this is the right time to make an investment in this tool. This will boost your current level of marketing efforts and can even turn your leads into a new customer.  But before going forward with marketing automation systems I would suggest you to investigate on below points.

  • Are you able to generate a good amount of qualified leads?
  • Are Marketing and Sales team are in tune in terms of conversation?
  • Do you have a content strategy to know more about customers?
  • Are different marketing departments working in different silos? If yes, then please fix it.

Because marketing automation tools can only aid the current level of marketing efforts and can’t do marketing for you.

Now let’s discuss How to make the most out of the Marketing Automation tool?
  • Firstly make sure that you keep an eye on your realistic goals and start integrating your inbound marketing strategy with the implementation of marketing automation. This will help you to deliver the right message at the right time to your potential customers.Wouldn’t it be great if you gain your potential customer attention if you shoot emails with the  right content?
  • Smart marketers always keep a close watch on their existing savvy customer’s unmet demands and craft their content marketing strategy accordingly. This would make them stick your content and believe in your expertise.
  • And yes, make sure that you don’t shoot an irrelevant message to the existing contact list. Because there are chances your message will be unread, deleted, or end up in spam.


 A marketing automation tool supports your marketing efforts and enables you to focus more on realistic goals. I hope this write-up brings more clarity in understanding the successful implementation of marketing automation software. With marketing automation software you ease your customer buying process.

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